FOR IMMEDIATE RELEASE Friday, Nov. 30, 2012
The holiday shopping season is critical to retailers – there’s no hiding that. The thrill of a great sale can be exciting, especially on days like Black Friday or Cyber Monday.
At a time when chestnuts are roasting on open fires, bells are jingling and children are lined up to tell Santa what they want for Christmas, it can be hard to think about anything but finding that perfect present for friends and family. While planning your holiday shopping route, I would like to encourage you to remember the good you will do by supporting local businesses in our community.
According to Forbes, the average American is expected to spend an average of $704 on gifts and other miscellaneous items this holiday season. Think about how much our local economy would be boosted if even $100 dollars of that amount went to smaller merchants. Holiday spending alone could help our schools and other public services. When we buy products from local merchants, the sales tax dollars go towards bettering our community: parks, libraries, schools, etc.
The real reason to buy local, in my opinion, is for the experience. My family and I really enjoy going to local diners such as Yesterday’s and Logsdon’s in Boonville for delicious dinners, buying fresh produce from Kemper’s grocery store in Chandler or popping in to the truly authentic Miller’s Five and Dime which has been owned and operated by the Miller family for generations in Boonville.
While the ‘big box stores’ prepare for the Christmas Season, smaller businesses tend to go the extra mile for their customers. In my experience, smaller shops tend to have higher quality materials and are on tap with what the community values. When you make a connection to consciously purchase these kinds of products, you make a connection with the community.
The people who run these smaller businesses are invested in our community and want to see it do well. The concept of shopping local is not only about boosting the community’s economy but more about supporting the livelihood of your friends, family and neighbors. Shop local during the holiday season: your neighbors will thank you.
Rep. Ron Bacon represents portions of Pike, Spencer and Warrick counties.